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L’Oréal relaunches Yue Sai to attract younger consumer
L’Oréal has launched an ambitious web series and social media campaign to modernize the image of its Chinese makeup and skin-care brand Yue Sai, and appeal to a younger age group.An eight-part mini series entitled Buzz My Heart  
Monday, July 26, 2010

Japan’s Gokurakuyu expands spa offering to China
Japan’s largest spa operator Gokurakuyu will introduce the unique Japanese onsen and saku experience to their Chinese neighbours, reports the Financial Times (FT). Gokurakuyu’s ambitious plans will see 100 spas – more than are  
Monday, July 26, 2010

Melvita expands in US with new California stores
Melvita, the French organic beauty brand that is part of the L’Occitane en Provence stable, is focusing its US expansion drive on the West Coast with three back-to-back openings.At the end of June, Melvita unveiled a 910ft2  
Monday, July 26, 2010

Olivier Cresp, perfumer, Firmenich
What was your inspiration for the latest Nina Ricci fragrance?Two years ago Nina Ricci brand director Margerie Barbès Petit called me and said she wanted to make a love potion. Margerie told me that we would to have to start from  
Monday, July 26, 2010

MAC apologises for controversy over new make-up line
MAC Cosmetics has issued a public apology over a new Mexican inspired make-up line after it caused controversy amongst consumers. The Rodarte collection, due out in September, includes a pink nail varnish shade called ‘Juarez’  
Monday, July 26, 2010

House of Fraser revamps Glasgow beauty hall
House of Fraser has undertaken a multi-million pound refurbishment of its beauty hall in its Glasgow store, Frasers. The Frasers Beauty Hall is the fourth largest in the UK (behind Selfridges, Harvey Nichols and Harrods)  
Monday, July 26, 2010

Bliss opens first spa in Europe at Barcelona’s W Hotel
Bliss’ first spa in Spain has just opened at the Hotel W Barcelona. Founded in the US in 1996, the brand has signed an exclusivity agreement with W Hotels. The outlet in Barcelona is also the first in Europe. Bliss Barcelona  
Monday, July 26, 2010

New private label for German perfumery chain Douglas
German perfumery chain Douglas is continuing its strategy of enhancing its portfolio of private labels with the arrival of J.S. Douglas Söhne. The name is a reference to the retailer’s roots when it began to grow by buying  
Monday, July 26, 2010

Armand Basi pays homage to the sea with L’Eau pour Homme
Catalan fashion designer Armand Basi has launched L’Eau pour Homme, his seventh fragrance with Idesa Parfums. Composed by Francis Kurkdjian, the new spicy and fresh fragrance is inspired by the Mediterranean sea. Fresh notes like  
Monday, July 26, 2010

P&G’s Max Factor introduces ‘magic mirror’
Max Factor has partnered with Abang.com to bring Daily Makeover’s virtual makeover application, Makeover Studio, to China. Abang.com, the Chinese-language version of the lifestyle content publisher About.com, will host the new  
Monday, July 26, 2010

Pekka Silvennoinen,
Lumene International
  Sephora looking to seize every opportunity
Established in 1948 with a beauty offer specifically formulated for women living in harsh Northern European climates, Finnish cosmetics company Lumene has 
 
Last year LVMH-owned perfumery chain Sephora increased its market share in all 25 countries where it is present. In France with its 30% market share, it is now 
 
Breaking natural molds
Natural actives haven’t often been associated with high performance in beauty formulas, but the discovery of new ingredients and 
 
Independent brands navigate the tough waters of a volatile beauty market
As Ido Leffler watched his natural brand Yes to Carrots sprout almost overnight from a local Israeli outfit with six products and 

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