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 L’Oréal relaunches Yue Sai to attract younger consumer |
L’Oréal has launched an ambitious web series and social media campaign to modernize the image of its Chinese makeup and skin-care brand Yue Sai, and appeal to a younger age group.An eight-part mini series entitled Buzz 
Monday, July 26, 2010 |
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| Japan’s Gokurakuyu expands spa offering to China |
Japan’s largest spa operator Gokurakuyu will introduce the unique Japanese onsen and saku experience to their Chinese neighbours, reports the Financial Times (FT). Gokurakuyu’s ambitious plans will see 100 spas – more
Monday, July 26, 2010 |
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| Melvita expands in US with new California stores |
Melvita, the French organic beauty brand that is part of the L’Occitane en Provence stable, is focusing its US expansion drive on the West Coast with three back-to-back openings.At the end of June, Melvita unveiled a
Monday, July 26, 2010 |
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| Olivier Cresp, perfumer, Firmenich |
What was your inspiration for the latest Nina Ricci fragrance?Two years ago Nina Ricci brand director Margerie Barbès Petit called me and said she wanted to make a love potion. Margerie told me that we would to have to
Monday, July 26, 2010 |
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Mass redefines US beauty
With US consumers favoring less costly beauty regimes and the advent of sophisticated masstige lines, the selective cosmetics  |
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Beauty Focus 2010: key highlights
The ethical advantage and what is new in cosmetics were two main themes at this year’s Beauty Focus 2010, a one-day conference in |
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