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Pekka Silvennoinen,
Lumene International		   Sephora looking to seize every opportunity
Established in 1948 with a beauty offer specifically formulated for women living in harsh Northern European climates, Finnish cosmetics company Lumene has  		 
Last year LVMH-owned perfumery chain Sephora increased its market share in all 25 countries where it is present. In France with its 30% market share, it is now 
 
Mass redefines US beauty
With US consumers favoring less costly beauty regimes and the advent of sophisticated masstige lines, the selective cosmetics 		  
Independent brands navigate the tough waters of a volatile beauty market
As Ido Leffler watched his natural brand Yes to Carrots sprout almost overnight from a local Israeli outfit with six products and 

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