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Pekka Silvennoinen,
Lumene International		   Sephora looking to seize every opportunity
Established in 1948 with a beauty offer specifically formulated for women living in harsh Northern European climates, Finnish cosmetics company Lumene has  		 
Last year LVMH-owned perfumery chain Sephora increased its market share in all 25 countries where it is present. In France with its 30% market share, it is now 
 
Hybrid retail models blur beauty boundaries
Retailers are rediscovering the age-old axiom that “the customer is king”. Catering to new purchasing habits shaped by the 		  
Breaking natural molds
Natural actives haven’t often been associated with high performance in beauty formulas, but the discovery of new ingredients and 

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